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KEYNOTE SPEAKER
Michael J. Silverstein
Senior Partner and Managing Director, The Boston Consulting Group
Michael J. Silverstein is Senior Partner and Managing Director at The Boston Consulting Group (BCG). Over the past 25 years at the firm, he has worked with consumer goods, retail, and services companies, helping them create more than $10 billion in new consumer products and services. He is an authority on consumer behavior, spending, and innovation and the best-selling author of Trading Up and Treasure Hunt.
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Carol Davis
Vice President - Catalog - Direct To Consumer, Hanesbrands Inc
Carol is a 20-year veteran of Hanesbrands Inc (HbI) and its predecessor company, Sara Lee Direct. She has top and bottom line responsibility for HbI's direct-to-consumer catalog and Internet titles: Champion (championcatalog.com), Hanes (hanes.com), JMS (jms.com), and One Hanes Place (onehanesplace.com). She also manages HbI's consumer database and the HbI Consumer Care Center (call center).
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Don White
Managing Partner, March Second
Don White, Managing Partner of March Second, is considered an expert on database marketing and analytics. Don has helped pioneer the use of technology and analytics to improve return on direct marketing investment for clients across multiple industries, including financial services, hospitality, travel, retail, and telecommunications. His hands-on experience includes leading software development teams, running direct marketing agencies, and managing large marketing and sales organizations.
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Monica C. Smith
President and Chief Executive Officer, Marketsmith Inc.
Monica C. Smith is President and Chief Executive Officer of Marketsmith Inc., a strategic direct marketing firm that provides analytical and circulation planning services and operational guidance to an array of direct marketing organizations. She is expert in understanding and measuring the impact of the catalog on cross-channel sales. Prior to founding Marketsmith Inc., Monica served as the Executive Vice President of List Management, and headed the Analytical Strategies division at Novus Marketing.
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Gene Ferruzza
Vice President Analytical Solutions, MBS
Gene Ferruzza works closely with MBS' account management and consultative services staff to assess client needs and identify the appropriate analytical services to meet their multi-channel marketing challenges. He is responsible for managing the delivery of a wide range of analytical services, including profiling, segmentation, predictive modeling, advanced response analysis and reporting, trade area definition, site selection, and strategic recommendations that help our clients improve their marketing efforts.
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