MBS User Forum 2008
Defining the Future
May 14 – 15, 2008

MBS would like to thank all of our clients who attended our 2008 User Forum, Defining the Future, for making the event such a success. MBS hosted more than 50 clients from over 20 companies at this two-day event, which was designed specifically around the interests, needs, and challenges of our clients’ businesses. In addition to providing a roadmap for future Klondike® enhancements, MBS clients presented case studies that illustrated the impact MBS’ services can have on improving ROI.

Click here to view our photo album of events – from the Team Building Day to the Conference Day.

We look forward to seeing you at a future User Forum.

Conference Agenda

Day One: Team Building Day
Wednesday, May 14, 2008

10:30 - 5:00		Registration: The Inn at East Wind Main Lobby
11:00 - 4:00		Long Island Wine Country Tour and Luncheon
6:00 - 10:00		Dinner and Evening Activities: Raphael Vineyard

Day Two: Conference Day
Thursday, May 15, 2008

7:30 - 8:30		Networking Breakfast: Westhampton Conference Room
8:15 - 8:30		Book Signing Michael Silverstein, Senior Partner and Managing Director, The Boston Consulting Group
8:30 - 8:45		Opening Remarks Lissa Napolillo, President, MBS
8:45 - 10:00		Keynote Address Michael Silverstein, Senior Partner and Managing Director, The Boston Consulting Group
10:00 - 10:10		Networking Break
10:15 - 11:15		Lifetime Value - A Customized Approach Carol Davis, Vice President - Catalog - Direct to Consumer, Hanesbrands Inc. Gene Ferruzza, Vice President, Analytical Solutions, MBS
11:20 - 12:20		Means and Inclination: A Fresh Approach to Spending Propensity David Braunstein, Vice President, Consultative Services, MBS Greta MacDonald, Director, Origins Global CRM, Estee Lauder Gene Ferruzza, Vice President, Analytical Solutions, MBS Chris von der Linden, Senior Vice President, Consumer Markets, Echelon Marketing Group
12:30 - 1:55		Networking Luncheon: East Hampton Room
2:00 - 3:00		Where to Spend Your Marketing Dollars to Make an Impact in a Multi-channel World Monica C. Smith, President and Chief Executive Officer, Marketsmith Inc. Mikal Celentano, Director Global Marketing, Tumi, Inc.
3:00 - 3:10		Networking Break
3:10 - 3:50		The Direction of Database Marketing Don White, Managing Partner, March Second
3:50 - 4:45		The New Klondike David Braunstein, Vice President, Consultative Services, MBS
4:45 - 5:00		Closing Remarks Lissa Napolillo, President, MBS