MBS is noted in the direct marketing industry for our expertise on an array of topics, from strategy and analytics to address hygiene and outsourcing. We have a proud track record of being published and quoted in some of the business’ most prominent journals. Click on the links below to access articles authored or contributed to by our distinguished professionals.

 

Select the links below to see recent articles.

• 8/18/10 Using Customer-Driven Marketing to Act Like the Corner Store
  
• 2/27/09 Modeling Your Way Through the Economic Muddle
  
• 5/30/09 JCK Conference Las Vegas: Speaker Gives E-mail Marketing Tips
  
• 8/28/09 15 Email Marketing Best Practices: From Deliverability to Creative Part 1
  
• 9/11/09 15 Email Marketing Best Practices: From Deliverability to Creative Part 2
  
• 11/11/10 Social Media's Impact on Database Marketing
  
• 2/1/08 MBS Insight Quotient - February
  
• 10/1/07 Digging for New Sales
  
• 10/2/07 MBS Insight Quotient - October
  
• 7/1/07 MBS Insight Quotient - July
  
• 10/2/06 Convergence of Email and Direct Marketing
  
• 1/28/08 Why Promotion History Counts in Successful Data Mining
  
• 2/25/08 Improving Effectiveness of Multichannel Marketing
  
• 6/6/06 Database Marketers Call for Centralized Data, Complex Analytics
  
• 7/18/05 Holiday Marketing: Make Your List and Check It Twice
  
• 10/28/04 On Track for Improved Results