MBS is noted in the direct marketing industry for our expertise on an array of topics, from strategy and analytics to address hygiene and outsourcing. We have a proud track record of being published and quoted in some of the business’ most prominent journals. Click on the links below to access articles authored or contributed to by our distinguished professionals.

 

Select the links below to see recent articles.

• 2/25/08 Improving Effectiveness of Multichannel Marketing
  
• 2/1/08 MBS Insight Quotient - February
  
• 1/28/08 Why Promotion History Counts in Successful Data Mining
  
• 10/2/07 MBS Insight Quotient - October
  
• 10/1/07 Digging for New Sales
  
• 7/1/07 MBS Insight Quotient - July
  
• 10/2/06 Convergence of Email and Direct Marketing
  
• 6/6/06 Database Marketers Call for Centralized Data, Complex Analytics
  
• 7/18/05 Holiday Marketing: Make Your List and Check It Twice
  
• 10/28/04 On Track for Improved Results