Email marketing is growing up. It’s no longer defined by its powerful but primitive ability to blast broad marketing messages to the masses at the lowest possible rates. Today, effective interactive marketing requires a strategic approach to harness and refine the email channel’s raw force into targeted and compelling marketing programs.

 

At MBS, we are leaders in developing and implementing best practices for targeted email and interactive marketing promotions. We know that the best way to boost your ROI, build your brand equity, and strengthen your customer connections is to create relevant marketing programs that speak directly to your customers. This means sending tailored messages via the appropriate channel at the time they will be most effective.

 

The integration of our marketing database solutions with our email campaign management tools makes this possible in the most powerful way. We are able to trigger email campaigns in reaction to your customers’ behavior offline or online, support thousands of versions to millions of customers each day, and capture and synch valuable response data with your marketing database. By combining the high impact and staying power of direct mail with the immediacy and low cost of email, we help our clients optimize their marketing programs.

 

As a full service email marketing provider, we offer comprehensive services -- from email strategy to creative development, personalization, tracking, measurement, and analysis. You benefit from a single-point-of-contact solution and the hands-on experience of our staff to bring more revenue to your bottom line.

 

To learn more about our interactive marketing services, contact Collette Coyne at 631-851-5000 or coyne.collette@mbsinsight.com.