When it’s time to put your direct marketing plans in action, turn to an experienced professional to manage the process. MBS has been providing Data Processing services to direct marketers for four decades. Our advanced technology and hands-on know-how combine in the delivery of the most sophisticated Merge/Purge, Postal Optimization, and List Rental Services in the industry. Our dedicated, seasoned data processing professionals make it effortless for you and your staff.

 

Merge/Purge

At MBS, we think of Merge/Purge as a bit like a beautifully choreographed ballet performance – complex, interactive, inventive, elegant, and powerful. We use a suite of tools from FirstLogic and a number of advanced matching algorithms to create a Merge/Purge process that incorporates customizable business rules, hierarchical functionality, sophisticated householding techniques, tailored suppression strategies, and information rich reporting to support your direct mail promotions and overall contact strategies. Our solution brings together multiple sets of business rules to uncover hidden relationships in your data and create a single, streamlined view of your mailing files.

 

Postal Optimization

Postal rates are going in only one direction – up. MBS’ presort and postal optimization capabilities ensure that your postage expenditure is delivering the greatest reach at the lowest possible cost. Because we have established relationships with printers and lettershops throughout the country, we make the entire process easy so you can concentrate on your core marketing responsibilities.

 

List Rental Services

Many direct marketers count on list rental income to boost their bottom line. MBS delivers a flexible solution that makes the process easy and efficient. Our system accommodates list selections based on any variety of client-provided criteria, from geography and transaction dates to purchase and product types. Online reports let you take the pulse of your revenue plan and put all the right information at your fingertips. Deadline focused, we process over 10,000 orders and generate over 300 million names annually, often on a 24-hour turnaround basis.

 

To learn more about our customized data processing services, contact Collette Coyne at 631-851-5000 or coyne.collette@mbsinsight.com.